Humour Me has announced the appointment of Joy Mohanty as chief operating officer. He will be responsible for the agency’s creative function.
Dhruv Sachdeva, Founder of Humour Me, commented, “With Joy coming on board, we want to send a signal to all our brand partners and the marketing/ advertising ecosystem that we’re here to offer up our brand of creative audacity to the world now. Our plan is to build and invest in one of the most differentiated creative teams, unlike what one might find in a traditional agency set-up.”
“We are also excited about cementing a new teaching model within Humour Me, wherein we aim to give our creative talent the edge they need by up-skilling them to serve the attention needs of today,” Sachdeva further said.
Joy Mohanty, COO, Humour Me, added, “Humour Me is a company created for the post-internet world, one in which marketing, creativity and tech have coalesced. Today, consumers and culture are always in beta, and so should brands and ideas be forever ready to read the signals and rewire. In this landscape, Dhruv and his team have built something unique, with an enviable list of like-minded clients.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.