Global marketing operations consulting and services firm ICP has announced the appointment of Vikki Mickel as Chief Financial & Operating Officer and Michael Weeman as VP Digital Commerce & Innovation to the leadership team.
Vikki Mickel brings 25 years of experience working for major agency networks including WPP and Ogilvy Health where she held global roles with both financial and operational responsibility. In a newly created role for ICP, Mickel will foster operational effectiveness and provide strategic vision for growth alongside responsibility for financial stewardship.
Michael Weeman, formerly Global Senior Director of Consumer Commerce Strategy and Digital Capabilities & Content at The Coca-Cola Company, will lead ICP’s Digital Commerce capabilities. Weeman will lend his expertise and thought leadership to an increasing number of Digital eCommerce consulting and service engagements for ICP’s clients internationally.
“ICP is committed to helping the world’s most recognized and progressive brands deliver a better experience for their customers. We continue to invest in ‘incredibly capable people’ to support our clients with their brand marketing success. We are delighted to welcome Vikki and Michael to help us create better outcomes for our clients,” said Christopher Grakal, Chief Executive Officer.
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