The global design and innovation company IDEO has chosen Detria Williamson as its Chief Marketing Officer. Detria joined the leadership team in Spring 2021.
She is responsible for overseeing marketing and communications initiatives.
Commenting on Williamson’s appointment, Sandy Speicher, IDEO’s CEO, said, “Detria joins us at a time when design is expanding significantly. To help IDEO create meaningful experiences for people, transform organizations to be more future-fit, and evolve societal systems to better care for people and the planet, we need a CMO with a global orientation and comfort with complexity. Detria is that leader. She understands the different cultures IDEO works in around the world, as well as the nuances driving those unique contexts. I’m excited for Detria to bring her perspective and experiences to help us build the next era of IDEO.”
Detria added, “IDEO has been one of the most dynamic and innovative companies over the past two decades and I’m thrilled to be joining Sandy and the IDEO team. IDEO recognizes the opportunity to grow through new ways of connecting with people and communities, and I look forward to bringing my expertise in developing purpose-driven brands and international teams to the questions IDEO and our partners are advancing in the world.”
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