Pocket FM, India’s audio OTT player, has appointed Ankket Jain as Vice President, Creative Solutions, and Manish Nagar as Agency Relationship Head. It intends to bolster its revenue and propel the monetization team. Pocket FM has more than 25 million users & 2 billion monthly listening minutes and plans to continue driving growth by offering more audio content across formats, according to a statement.
As Vice President, Creative solutions, Ankket Jain will oversee the revenue & creative solutions for the company nationally. Manish Nagar will join Ankket as the Agency Relationship Head, India, to identify growth opportunities, drive awareness and monetization for Pocket FM.
Commenting on the announcement, Rohan Nayak, Co-founder and CEO at Pocket FM, said, “In line with Pocket FM’s growth strategy, we continue to strengthen our team. We believe that they will be instrumental in defining and executing the company’s strategic ambitions, vision, and roadmap for accomplishing its commercial objectives. We are delighted to have Ankket and Manish in our leadership team. The synergies of these two industry leaders resonate with our brand’s commitment to building a robust online audio ecosystem with captivating and inspiring content. We are confident that their profound industrial knowledge will help us intensify our visibility and solicit new business growth.”
Prior to Pocket FM, Ankket was heading a dynamic team as the National Head of Client Solutions at RED FM where he helped them with ideas and impactful client-led brand promotions.
Manish has over 20 years of experience in distinct conceptualization along with efficient media buying and trading for print, radio, and digital across the media industry. Earlier in his career, he was National Cluster Head at GroupM, a media investment company.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.