InMobi, the world’s leading Marketing Cloud, driving real connections between brands and consumers, announced it has appointed Krista Thomas as the Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud.
In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and influence of the company, drive customer acquisition, and launch new solutions based on InMobi’s end-to-end advertising solutions, according to an official statement.
“She [Krista Thomas] will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences,” sad said Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud.
“InMobi Marketing Cloud has delivered steady growth around the world, extending its lead as a top-three mobile advertising provider and the only one fully committed to transparency and an open media ecosystem,” said Krista Thomas, SVP and Global Head of Marketing, InMobi Marketing Cloud.
“As vaccines continue to roll out and doors reopen, businesses everywhere are seeking partners that can help them re-engage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time,” Thomas added.
Previously, she was the SVP Marketing for Amobee where she led the company’s TV-first strategy, established a marketing strategy, and relaunched the brand’s positioning and messaging to support the CTV Allocator solution.
Formerly, Thomas was SVP Marketing for VideoAmp and previously, VP Product Marketing for Rubicon Project (now Magnite) where she helped the company go public in 2014.
Thomas also had a stint with eBay / Shopping.com, AOL Time Warner, and Thomson Reuters and helped launch startups Ad.ly, Quantcast, and Sean Parker’s Plaxo.
Thomas holds a B.S. degree in Communications from Northwestern University and an MA degree in English Literature from Simmons University.
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