Isobar has announced that it has appointed Pragati Rana as the company’s senior vice president (SVP)- strategy. According to a statement, she will lead Isobar India’s strategy and will also be responsible for building an integrated planning team.
Speaking on the announcement, Gopa Kumar, chief operating officer of Isobar, commented, “Isobar India is poised to become an innovation-first, fully integrated digital agency. We want people who not only understand the world of digital but also the world of brands and the world of the future, which is innovations, Pragati fits right in.”
Rana added, “An agency is future-ready when digital people can think of brands, and when brand people can think of digital and when both can think of the future – culture and innovations. My task is to help in creating a new species of mutant planners who can think of culture, brand as well as digital, social and innovations. I’m super excited about this task.”
Isobar India, opened in 2008, boasts over 600 people across four cities servicing over 100 clients including Adidas, Reebok, Ceat Tyres, Visa India, Oneplus, Oppo, Bira91, Kia Motors, National Geographic and many more.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.