Platform-first martech startup – Wondrlab has announced the appointment of Jateen Kore as digital head. Based in Mumbai, he will be reporting to co-founder and managing partner – content platform of Wondrlab – Rakesh Hinduja.
Hinduja said on the appointment – “Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners.”
Kore said, “The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here.”
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