Mindshare India has announced that it has named Vipasha Bhuptani as Communications Planning Lead for the Content+ team.
Speaking on the announcement, Parthasarathy Mandayam (Maps), chief executive officer at Mindshare South Asia, commented, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”
Ajay Mehta, senior vice president at Mindshare Content+ and Partnerships, added, “Given the explosion in the content and communication landscape and with the emergence of new platforms, formats and frameworks, there is a need to address and build sharper and deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”
Bhuptani stated, “These are exciting times in the content landscape as we witness its hyper-growth across platforms and formats. Clients today seek guidance and support in navigating through this intricate ecosystem. I am thrilled to be part of the Mindshare family as I embark on a journey to transform the content narrative network for our clients.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.