Purple Innovation, Inc., has announced Patrice Varni as Chief Marketing and Digital Officer at its Lehi, UT headquarters. With responsibility for the Company’s marketing, customer experience, eCommerce, and product development, Varni will be instrumental in building upon Purple’s marketing roots.
“Patrice Varni brings deep marketing and digital experience to Purple from her previous roles with category-leading brands,” stated Purple CEO, Joe Megibow. “We’re ecstatic to have her step into this new role to further define our marketing and product efforts and engage a broader audience in the Purple brand story. I am confident she will help us elevate Purple’s mission of improving lives and reinventing comfort for our consumers.”
Varni has over 25 years of digital and brand transformation experience. Most recently, Patrice was the Chief Marketing Officer and President of Dermstore. Prior to that, Patrice served as the Chief Customer Officer at Corelle Brands.
“I’m delighted to join the team at Purple to continue delivering on Purple’s mission to bring comfort to every body,” added Patrice Varni. “It’s a privilege to join a talented and accomplished team and continue to expand Purple’s growth, using data, consumer insights and innovative products to engage more people in the Purple story and deliver comfort that truly makes life better.”
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