Eros STX Global Corp. a global entertainment company, announced that it has appointed Rajitta Hemwaani as business head (music). The company said she will be responsible for driving business at Eros Now Music, overlooking content creation and acquisition.
Most recently, Hemwaani worked at 9X Media, where she was the senior vice president and chief content officer for the last 4 years. She has also worked at companies like Universal Music Group, Star TV Network, The Times of India Group, Tips Films and Reliance Entertainment.
Eros Music has also been rebranded as Eros Now Music, said the company. The platform will now cater to both film and non-film music, which includes independent artists and originals.
In April this year, Indian media and entertainment company Eros merged with American media and entertainment company STX Entertainment.
Speaking about the appointment, Rishika Lulla Singh, co-president, Eros STX Global Corporation, said, “Music plays a significant part in Indian culture. With Eros Now Music we aim to take consumer experience a notch higher by offering the audience a diversified playlist that brings emerging and established artist across geographies of the country together on one single platform. Furthermore, the worldwide presence of the OTT platform Eros Now will help in enhancing Eros Now Music reach and cater to a wider set of music enthusiasts who enjoy local, cultural, music.”
Kumar Ahuja, chief operating officer, Eros International, said, “Rajitta comes with proven leadership and business expertise and will play a key role in upscaling Eros Now Music business in the emerging markets. We are delighted to have her onboard and navigate the brand’s growth story.”
Eros Now Music said it will be releasing hundreds of originals in the next year, which will include genres like indie, pop, Sufi, EDM, hip-hop, new-age, and languages like Hindi, Punjabi, Bhojpuri, Haryanvi.
Eros STX Global Corporation is a global entertainment company that acquires, co-produces and distributes films, digital content & music across multiple formats such as theatrical, television and OTT digital media streaming to consumers around the world.
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