Rediffusion SmartMedia has announced the appointment of Praveen Pandey as Chief Digital Officer.
Sandeep Goyal, managing director at Rediffusion, stated, “Praveen is a young, dynamic and aggressive digital media professional. He comes to us with just the right credentials, and exposure to global brands and global best practices. He will be pivotal in our journey back to building a world-class media practice. In the past few months we have been putting together a formidable talent pool and Praveen will be charged with leading this incredible team forward.”
Pandey said, “I am excited to be joining Rediffusion, especially when the industry is on the cusp of phenomenal growth and evolution. I look forward to building products and services that best connect consumers to brands. We are getting together some very bright talent. And tying up some very different kinds of partnerships in AI, AR, BC, ML, VR and more that will enable us to offer cutting-edge technological solutions to brands. Compared to the media behemoths, it will be our endeavour to be nimble, innovative, inventive and solutions-driven. I am looking forward to an interesting innings ahead.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.
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