Resulticks, a global conversation marketing solutions provider, announced the appointment of Dinesh Menon as Global Chief Marketing Officer (CMO).
Menon’s appointment comes at a strategically critical time for Resulticks as the company continues to accelerate its global growth, including the recent expansion of its North American headquarters in New York and important advancements to its cutting-edge technology.
Menon has a vast experience of two decades in brand development across CPG, financial services and technology brands. Menon has deep expertise in devising go-to-market strategies, leading digital marketing and brand engagement initiatives, and building brand experience architecture.
Previously, Dinesh Menon had served as CMO of State Bank of India (SBI), South Asia’s largest bank and a Fortune 500 company, where he led the go-to-market strategy for the launch and build of YONO – SBI’s digital foray into a comprehensive lifestyle and banking offering.
Redickaa Subrammanian, co-founder and CEO of Resulticks, said, “Dinesh has the right experience and expertise to lead our marketing initiatives, corporate communications and market intelligence across all global markets. His experience in market innovation, business transformation and global brand positioning will help strengthen our footprint worldwide.”
Dinesh Menon, said, “I’m fortunate to be working alongside an incredible team of technologists and marketers who are passionate about enabling brands to drive top-line business growth through real-time conversations and marketing initiatives. As a former CMO of a large bank, I truly recognize that a comprehensive and easily implementable real-time omnichannel marketing solution can bring about tangible changes in transforming marketing to a serious revenue generating department for an organization. Resulticks has already proven to be a major disruptor among marketing solutions, and I look forward to working with the team to accelerate continued growth and success of the company.”
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.