Selling Simplified Group, Inc., a global provider of intelligent B2B demand gen, has announced the appointment of Thomas Koletas as Chief Growth Officer.
Koletas brings more than 20 years of experience aligning sales, marketing, customer success, and product teams in both SaaS and MaaS startups.
Most notably, Koletas served as principal and Chief Revenue Officer at Madison Logic based in New York, NY. During his eight-year tenure at Madison Logic, Koletas and his team were responsible for generating exponential revenue growth through media development, marketing automation, and analytics enhancements, eventually leading to the company’s acquisition in 2017.
Prior to joining SSG, Koletas was Global SVP of Digital ABM at MRP. He also serves as advisor & consultant to multiple data and AdTech companies in the U.S.
“Tom’s proven track record as a growth consultant and digital pioneer is just what we need at SSG,” said CEO and President Michael Whife. “We are excited to have Tom on the executive team, and I’m confident in his ability to grow our organization.”
“We’re on a super-growth trajectory because the market is responding to the fact that our high-quality data and 100% digital methodology drives better results than traditional lead gen vendors.” said Koletas.
“I’ve helped businesses grow into maturity before, so I’ve seen how this movie is made,” he added. “The prevailing plot shows that B2B marketers want more than intent data. They want qualified engagement that they can measure. That is exactly what SSG offers, and I am here to help as a Producer.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.