Shire City Herbals has appointed Kim Allardyce to Chief Executive Officer as the company enters its second decade of business. Allardyce has served as the company’s VP of Business Development since 2017.
Shire City Herbals Founding CEO Dana St. Pierre will transition to Board President and Chief Product Officer, leading formula development and product innovation. “Since my wife Amy and I started this company ten years ago, inspired by my grandmother’s German folk medicine, our goal has always been to get fire cider into the routines of as many folks as possible who want to take their well-being into their own hands but don’t have the time, patience or desire to brew and meticulously tinker with a recipe. Kim has been an invaluable champion of this mission, a strong leader for our team, and driver of our robust wholesale, DTC and Amazon businesses and I know she is the person to lead our organization as we mature from a family-run business into a more focused major player in this growing category,” says St. Pierre.
Allardyce brings over a decade of strategic business scaling and growth experience, and a keen understanding of the wellness industry from leadership roles at Wanderlust and YogaWorks, as well as consulting roles focused on responsible growth and inclusion efforts.
“Dana and Amy have worked tirelessly over the past decade to build the highest quality products for our customers and to become a leader in the ACV category,” says Allardyce. “I’m honored to work with this incredible team to lead the company as we grow both our distribution and our impact in the years ahead.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.