TBWA\India has recently announced that it has named Vishwajit Vyas to lead data practice – Weapon, effective immediately.
Speaking on his appointment, Vishwajit stated, “The CEO is faced with a multitude of factors that are affecting brand performance and growth. The ever-changing customer needs and behaviours across channels have necessitated the use of data in creative and meaningful ways. At the same time, the need for a nuanced understanding of the customer and the market is ever present.”
“Weapon is an opportunity to become a trusted partner of the CEO, helping them articulate the problem, define it with data, design a solution, and finally execute it efficiently at a tactical level,” he further said.
“TBWA is on a continuous journey to find new avenues through which we can deliver disruptive growth for our clients. Weapon is our way to be strategic partners to our clients throughout the value chain. Our deep consumer focus, cultural creative design – now combined with our expertise in data-led insights and execution – is critical in framing and answering the key growth questions that every CEO has,” added Govind Pandey, chief executive officer at TBWA\India.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.