The Coffee Bean & Tea Leaf® company, a roaster and retailer of specialty coffee and tea, has announced that food service industry veteran Sanjiv Razdan has joined the company as its new President of its Americas and India markets.
Razdan brings 30 years of chain-restaurant industry experience across the U.S. and international markets from brands such as Sweetgreen, Yum Brands and Dine Brands. He will be responsible for the brand’s high potential markets including the US and India. Razdan will focus on growing the brand beyond California, expanding the brands omni channel presence, and will help reposition the brand.
“The Coffee Bean & Tea Leaf® brand is globally iconic and its mission of helping people find their perfect flavor has enormous untapped potential,” said Razdan. “I’m excited to join this great brand and work closely with the new ownership as we scale and continue to introduce The Coffee Bean & Tea Leaf® brand to new markets, and in the process help advance Jollibee Foods Corp’s goal of becoming one of the top five restaurant groups in the world.”
Prior to joining The Coffee Bean & Tea Leaf® company, Razdan held several functional head and general management roles within Yum Brands before serving as COO of Applebee’s during its turnaround. Most recently he was COO at Sweetgreen where he led the rapid scaling and omni-channel transformation of the brand.
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