The Wanderlust Group (TWG), a technology company in the marine and outdoor lifestyle industries, has hired Meghan Keaney Anderson as Chief Marketing Officer. Previously, Keaney Anderson was Vice President of Marketing at HubSpot, a role she held for nearly a decade.
The Wanderlust Group is a two-sided marketplace connecting marina and campground owners to boat and RV users. Since launching in 2015, TWG has connected more than 250,000 boaters with more than 15,000 marinas to search, explore, reserve, and pay for reservations digitally, within a matter of minutes.
As CMO, Keaney Anderson will be responsible for the growth strategy of TWG and its subsidiary brands, Dockwa and Marinas.com. Under her leadership, the brand’s marketing team will focus on bringing more marinas and campgrounds onto the SaaS platform.
Keaney Anderson joins TWG as an experienced executive with 15-years of experience working at the intersection of digital marketing, storytelling, creative operations, product go-to-market strategy, and growth. Prior to her role at HubSpot, she led marketing for Performable and was Senior Director of Communications for United Way of Massachusetts Bay.
“Meghan brings the perfect combination of high caliber marketing strategy and the ‘roll up your sleeves,’ hands-on experience we need to achieve our vision,” said Mike Melillo, Co-Founder and CEO of The Wanderlust Group. “Her experience alongside her shared passion to scale technology to facilitate getting people outdoors make her an instant fit within our team and culture.”
“I could not be happier about spending the next chapter of my career telling the Wanderlust story and joining a team that’s building a new category of technology designed to get more people outdoors,” said Meghan Keaney Anderson, Chief Marketing Officer at The Wanderlust Group. “At TWG we are building products that remove any friction from running local marinas and campgrounds, so that destination proprietors and the boaters and campers they attract can spend more time doing what they love.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.