ViTM, one of the newest telecom brands in India and Bajaj Finance Limited (BFL), the lending and investment arm of Bajaj Finserv Group has entered into a strategic partnership to facilitate access to smartphones at EMIs, along with 6 months and 1-year pre-paid plans from ViTM.
As part of the partnership the EMI will be calculated basis the total billed amount including the price of the smartphone and the recharge. Thereafter, the amount will be divided into 6 to 12 monthly installments to derive the EMI amount.
Commenting on the partnership, Avneesh Khosla, Chief Marketing Officer, Vodafone Idea Limited said, “Enabling a better tomorrow for our consumers is at the core of our philosophy. We have a strong 4G network which covers 1 Bn Indians and we aim to unlock 4G access for all our customers. As COVID has fast tracked digital adoption, a smartphone has become a necessity in today’s digital society. Vodafone Idea is delighted to partner with Bajaj Finance Ltd. to equip our consumers with easy access to enjoy the benefits of the GIGAnet network. This partnership, with its unique financing solution, enables ease of ownership of a smartphone of their choice and the convenience of a worry-free recharge pack; allowing consumers to seamlessly enjoy the benefits of the Digital era.”
Customer can avail this finance in 2392 locations of operations of Bajaj Finance Ltd. through the vast Point-of-Sale (PoS) network of 70000+. ViTM customers will be able to walk into any PoS and upgrade their smartphone.
Speaking about the alliance, Manish Jain, Senior Executive Vice President, Bajaj Finance Ltd. said, “It is our constant endeavour to bring to our customers more and more unique affordability offerings. This partnership offers a first of its kind proposition to help a new mobile customer get unmatched comprehensive savings.”
Vodafone Idea’s partnership with Bajaj Finance Limited has been forged with the aim of providing access to the handsets for their customers also allowing them to experience the benefits offered by GIGAnet from ViTM.
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is a telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform.
The company offers products and services to its customers in India under the TM Brand name “Vi”.
–AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.