CleverTap, the engagement and retention platform, has added a new dimension to its core leadership team with the appointment of Vikrant Chowdhary as Chief Growth Officer (CGO). Chowdhary will lead CleverTap’s integrated go-to-market (GTM) strategy globally across all commercial and enterprise segments.
“We are thrilled to have Vikrant join us as our partner for growth as we scale our business in key global markets and sectors and steer CleverTap to become a global leader in the user retention space for mobile-first digital businesses,” said Sunil Thomas, Co-founder and CEO of CleverTap. “For the first time, we will integrate all of our customer-facing functions — across sales, marketing, solution engineering, and partnerships — to make one CleverTap Growth team under Vikrant’s leadership.”
Before CleverTap, Chowdhary worked with Salesforce, the CRM company, where he directed India’s finserv vertical and enterprise business units. Previously, Chowdhary held country leadership roles with SAP— where he powered the growth of the BFSI and telecom business unit. He earned an MBA from NITIE, Mumbai, and a BSc in Mechanical Engineering from Dayalbagh Educational Institute.
“CleverTap has created a unique platform to help growth managers monetize behavioral economics for their real-time digital businesses, and I am truly excited and humbled to become an integral part of the company,” said Chowdhary. “I’m also excited to draw on my experience building growth units in vertical sectors powered by high-performance teams and have the opportunity to bring this capability to CleverTap.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.