Media company Xaxis has announced that Silvia Sparry has been elevated to global chief operating officer (COO). She will report to Nicolas Bidon, global CEO.
“To help our clients seize the opportunities presented by this ever changing and complex ecosystem, it is more important than ever for Xaxis to have a strong global operational leader who can drive operational excellence and innovation across the globe. Silvia has a proven track record of driving transformative initiatives, and I could not think of anyone better to help us continue our 10-year journey of innovation and growth,” said Bidon.
Silvia leads global business operations team and is responsible for tools and platforms, operations, and technology. She also aligns the company’s global, regional, and local supply path optimization and risk mitigation initiatives related to brand safety, fraud prevention, and data & privacy compliance, adhering Xaxis to the standards.
“I’m excited to take on my new responsibilities at Xaxis at such a momentous time of change. I look forward to continuing to work closely with Nicolas and the talented Xaxis teams around the world to further transform the business into an AI and data first company, that equips its people with the capabilities and know-how to deliver the very best outcomes for our clients over the next decade and long into the future,” she added.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.