your-space, a student housing platform, has appointed Shaunik Sachdev as chief marketing officer.
Nidhi Kumra, your-space’s chief executive officer, commented, “One of the interesting shifts post-COVID for the student housing segment has been that customer discovery and acquisition has moved entirely online. We feel Shaunik with his deep domain expertise is well positioned to help us leverage this shift in consumer behavior.”
Sachdev added, “With life slowly resuming back to normal and students eager to get back to colleges with necessary precautions, the student housing sector is something I am extremely bullish about. Our consumer’s journey is primarily online, which allows us to grow our presence and create unique touchpoints in an otherwise relatively offline industry. Having traversed a similar path of hyper-growth with WeWork, I am keen to use my experience in the growth of your-space. The vision of our founders along with the dynamic leadership team gives me confidence that there is only one direction for us.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.