Aspire.io, the leading influencer marketing platform, announced the acquisition of the Commerceup team at India-based, end-to-end SaaS ecommerce platform.
Twelve team members plus executive leadership joined Aspire’s Product Team to build and scale influence-driven commerce, focusing on attributable ROI and marketing spend efficiency through the power of user-generated content, a statement said.
“The CommerceUp team has built a core commerce platform for some key omni-channel customers in Asia,” said Rajiv Arunkundram, senior vice president of product at Aspire. “I’m excited for them to help us jumpstart our product and engineering investments in India. We have ambitious plans to expand our commerce capabilities with Shopify and other ecommerce platforms, and the team is already underway driving impact for our customers.”
Founded by Piyush Pathak in 2019, CommerceUp’s team built bespoke innovative digital commerce solutions, specializing in direct-to-consumer brands needing multilingual, multi-currency, and multi-brand functionality. Now, the team will build similar products at Aspire to focus on attributable sales, scaled product seeding, and driving ROI through user-generated content in ads.
“We’ve reached a significant milestone in our CommerceUp journey by joining the Aspire family. This is a strategic move for enhanced innovation and collaboration, leveraging both companies’ expertise to provide clients with expanded product offerings,”said CommerceUp founder, Piyush Pathak.
“Aspire has taken a significant step towards establishing a product development presence in India with the acquisition of Commerceup,” concluded Suhaas Prasad, co-founder and chief technology officer at Aspire. “This move reflects Aspire’s commitment to harnessing the immense talent and technological capabilities available in the Indian market. It marks the beginning of the company’s plans to tap into the vast pool of skilled professionals and further strengthen our global operations.”
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.