Cendyn, the provider of cloud-based software and eCommerce services for the hospitality industry, has entered into a merger agreement with Pegasus, a provider of revenue and distribution solutions for the hospitality industry. According to a statement, the combination of both companies provides hoteliers with a platform to maximize their direct-booking channel and enhance the guest experience across every touchpoint.
“We’re incredibly excited about this combination with Pegasus. As our industry recovers from the pandemic, the merging of these companies brings scale and stability to our customers, offering hoteliers a vertically integrated technology platform that enables them to deliver on a broad range of hospitality needs,” said Tim Sullivan, CEO & President at Cendyn. “A seamless integration between these solutions solidifies our commitment to personalizing and optimizing the guest journey as well as empowering hoteliers to maximize their direct booking channel.”
“At Pegasus, we strived to empower hoteliers to provide their guests with the best direct booking channel experience, while ensuring comprehensive distribution of inventory. The combination of Cendyn and Pegasus takes this to the next level enabling unprecedented personalization of the guest experience, not just during the search and book phase but throughout the customer lifecycle too,” said Gautam Lulla, CEO at Pegasus. “Above all else, we’ll see longer-lasting and more profitable relationships between hoteliers and their guests.”
“The combination of these companies, and their solutions, allows hoteliers to take back control of their direct-booking channels post-pandemic. Additionally, it enables them to put their revenue needs first, and drive demand when they need it most,” said Ankur Randev, Chief Commercial Officer at Highgate.
The financial details of the merger were not disclosed. The transaction is anticipated to close in the fourth quarter of 2021, subject to customary closing conditions.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.