dotdigital, the marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship.
As a marketing automation partner for Adobe, dotdigital will continue to invest in Magento Commerce. The collaboration between dotdigital and Adobe underpins a joint commitment to enhancing omnichannel customer engagement throughout the online buying journey.
dotdigital first collaborated with Magento in August 2013 and went on to become a Premier Technology Partner for email marketing in 2015, helping retailers and brands increase consumer interaction and drive long-term loyalty and customer lifetime value (CLV).
Tink Taylor, Founder and President of dotdigital Group, said, “2021 sees us renew our combined commitment with Adobe to deliver best-in-class marketing automation solutions that grow value for merchants, while delivering seamless shopping journeys for consumers. We look forward to strengthening the integration of our joint solution amongst our customer bases, so that even more merchants operating on our platform can benefit from the business gains enhanced engagement offers.”
Milan Patel, CEO of dotdigital, added, “Having been one of the first Magento premier partners back in November 2015, we are delighted to announce our continued relationship with Adobe as a Premier Partner in the Adobe Exchange Partner Program.”
Commenting on the partnership renewal, Peter Sheldon, Senior Director of Commerce Strategy at Adobe, said, “I am delighted to see that dotdigital have renewed their partnership. We see dotdigital as an integral part of a merchant’s success once their site is launched. Its deep integration into the core of our platform enables merchants to seamlessly action their marketing strategies across multiple channels from email, SMS, push, WhatsApp, Facebook and even Live chat.”
Adobe’s Senior Director, Tech Partners, at Adobe, Nik Shroff, concluded, “The ability to turn data into actionable insights and personalised communications is essential for merchant success. dotdigital continues to innovate in this space and we look forward to collaborating with them to help merchants grow their businesses and delight customers.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.