IBM has announced plans to acquire Waeg, a Salesforce Consulting Partner in Europe, to extend IBM’s portfolio of Salesforce services and advance IBM’s hybrid cloud and AI strategy.
“Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic. Trust is the new currency of customer and employment engagement, and every touchpoint is an opportunity to personalize the relationship,” said Mark Foster, Senior Vice President, IBM Services and Global Business Services. “Waeg’s strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.”
“Our partner ecosystem is an important growth channel for Salesforce, and IBM continues to expand their capabilities across the world, most recently with the addition of Waeg,” said Tyler Prince, Executive Vice President, Worldwide Alliances and Channels, Salesforce. “The combination of IBM and Waeg’s Salesforce consulting capabilities and assets will help give customers across Europe the capabilities to create streamlined, automated experiences on the Salesforce platform.”
Founded in 2014 with offices in seven European countries, Waeg provides a full spectrum of Salesforce consulting services, from digital strategy advisory, business-to-business commerce, marketing automation and customer experience design to implementation and managed services.
“Waeg’s growth was built on the simple notion of helping our clients successfully navigate constantly changing customer demands,” said Chris Timmerman, Co-Founder and Managing Partner, Waeg. “Now, as we join forces with IBM, we are excited to leverage our collective Salesforce capabilities to accelerate that growth across Europe.”
IBM is expanding its cloud and AI consulting offerings to deliver experience-led digital transformation for enterprise clients. Over the last several months, IBM has made a series of acquisitions including Nordcloud, 7Summits, Taos, Expertus and Truqua.
The transaction is subject to customary closing conditions. It is expected to close this quarter.
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