Keyloop, a supplier of technology solutions to the automotive industry, has announced its acquisition of both RAPID RTC and enquiryMAX, bringing their first-rate lead aggregation, lead response, enquiry management and showroom applications into the Keyloop product portfolio.
“These are amongst the first actions Keyloop (formerly known as the International division of CDK Global) is taking since being acquired by Francisco Partners. These acquisitions represent Keyloop’s serious commitment to developing an open platform that connects the automotive retail industry and transforms the car buying and ownership experience for the better, in partnership with both dealers and OEMs,” the company said in statement.
“The addition of these products will enable Keyloop to enhance its Sales and Marketing offering and develop new solutions around lead management and attribution, by combining the data from these products with its own Dealer Management Systems (DMS),” it added.
RAPID RTC is headquartered in Winnipeg, Canada and is a provider of Digital Communication and Lead Management Solutions (LMS) to over 4200 dealer sites and partners with many OEMs. Glen Demetrioff, Founder and CEO of RAPID RTC, will be joining Keyloop as a member of its executive team.
enquiryMAX is headquartered in Leeds, UK and provides a showroom management solution to over 970 dealerships in the UK and Ireland. Some of the UK and Ireland dealer groups are their clients and they are also the chosen partner of several OEMs.
Tom Kilroy, CEO Keyloop, commented, “This marks another milestone for RAPID RTC and it’s one I am absolutely thrilled about. Not only will it help shape the next phase of growth for RAPID RTC’s lead management and communications platform, but collectively it will open the doors for what I believe will truly be a unique and transformational product offering in the automotive retail landscape.I’m thankful and looking forward to joining Tom and the rest of the executive team at Keyloop as we continue to scale, innovate and connect the automotive retail industry.”
Francisco Partners was advised by Paul Hastings LLP, Stikeman Elliott LLP, and Kirkland & Ellis as legal counsel, and Alvarez & Marsal’s Transaction Advisory Group. UBS Investment Bank acted as exclusive financial advisor to RAPID RTC and Pitblado Law as legal counsel to RAPID RTC throughout the acquisition process. RAPID RTC was a portfolio company of Sageview Capital. RSM Corporate Finance LLP acted as exclusive financial advisor to enquiryMAX.
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