E-commerce enabler firm Ace Turtle is set to get Kontoor’s Lee and Wrangler brand rights, according to reports.
A spokesperson of Kontoor Brands said – “To adapt to a market that is increasingly online and, as part of a strategy to ensure maximum reach and access to customers across India, our much-loved brands, Lee and Wrangler, will be sold through a digitally connected network of online retailers and branded brick-and-mortar stores. To do this, Kontoor Brands will be moving from direct marketing and distribution to working alongside a new, long-term local licensee partner, which we believe presents exciting e-commerce and omnichannel focused opportunities for the Lee and Wrangler brands to flourish in India.”
It is a global lifestyle apparel company, with a portfolio led by two consumer brands: Wrangler® and Lee®. It is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and supply chain to drive brand growth and deliver long-term value for its stakeholders.
Ace Turtle is a technology driven platform company that provides direct to consumer web commerce solutions for Retail Brands. Ace Turtle, with its proprietary platform, integrates online and offline retail channels automating and optimizing Omni-Channel fulfilment.
The platform provides brands with a single view of inventory. It claims to help reduce the costs and complexity of Omni-Channel transformation for brands through automation by intelligent use of data. Ace Turtle’s solutions are currently used by brands such as Ray-Ban, Puma, Max, Arrow, Flying Machine, Ed Hardy, US Polo, Fossil and more. Ace Turtle’s Omni-Channel platform comprising of technology, logistics and customer support enables brands and retailers to improve the post-click commerce experience of their customers.
With offices located in India, and Singapore, Ace Turtle is backed by investors such as Singapore based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand.
-AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.