Zippo Manufacturing Company, a producer of the Zippo Windproof Lighter, has announced its plans for significant expansion of its operations in India.
Following the 2020 opening of its first ever wholly-owned subsidiary in India, Zippo Lighters India PVT LTD, the company is now working with a new distribution partner, Bhawar, to expand reach and improve efficiencies in the market.
Lucas Johnson, Associate Vice President Zippo Global Marketing, highlighted, “On a percentage basis, India has Zippo’s highest expectations for near and mid-term growth. There are some other markets globally that have great growth potential for Zippo, such as China, Indonesia, and Brazil, but our expectations for rate of growth in India are highest and we are excited to reintroduce the brand to Indian consumers.”
Further, Johnson shared, “the brand aims to identify and tailor-fit communication for its unique target audience in India, in line with the brand’s strategy for globally consistent, locally relevant messaging and product design options. Across all markets, Zippo attracts a diverse group of individuals to their growing product line – both men and women who value a quality product they can have confidence in and one that gives them confidence while reflecting their own individual personality. These consumers are looking for a reliable tool to light something, or a fashionable talisman to carry with them as a special accessory.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.