As part of its expansion plan, kids and maternity wear retailer, Me N Moms, has opened 12 new stores across India. Three stores were opened in Hyderabad, Telangana; two in Nagpur, Madhya Pradesh; two in Gautam Budh Nagar (Noida), UP; one each in Bhatinda, Ludhiana and Amritsar, Punjab; one in Kolkata, West Bengal; and one in Muzaffarpur, Bihar. Among these, Noida has got the biggest outlet at the DLF Mall of India, while Gaur City Mall, Greater Noida West in its vicinity also saw the opening of one, according to a statement.
The statement said, “The COVID-19 pandemic has undeniably accelerated sales on e-commerce platforms. But when it comes to clothing, for many who look for perfection, the right fit, the right colour, and the right material, remains a great concern while making purchases online. When buying for newborns, infants, and children, parents become even fussy. They have the right reasons—baby products need to be delicate and safe. To reach out to parents looking for good quality but reasonably priced products, Me N Moms, is continuing with its vigorous geographical expansion plan in the country despite the pandemic lull.”
The retail, which currently has 135 stores operational in 69 cities of India, will inaugurate 20 more soon in another seven cities. The brand plans to set up 200 stores by the end of this fiscal, which will be both company-owned and franchise shops.
“Baby care and parenting range had been restricted to the upper echelon of the society due to its premium pricing, but every infant deserves a safe and sound growth during his early years. They should not be deprived of it because of the pandemic,” said Mr. Naresh Khatar, Managing Director Me N Moms.
“Indian parents are now more aware of the need for nursing and baby care products but overall awareness of using safe and hygienic products for babies and mothers is very low if compared to international first-world markets. In India, a mother in a small town is not aware of the benefits of breastfeeding her baby and follows traditional advice in case of any problem. Also, high prices of specialized products keep them restricted to the upper echelon of society. So our aim has always been to bring out products which would support a mother when she is expecting till her child is three years old,” said Mr. Khatar.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.