Mobileum Inc., a global provider of analytics solutions for roaming and network services, security, risk management, and testing and monitoring solutions, has acquired Niometrics, a provider of deep network analytics.
According to a statement, the acquisition expands Mobileum’s actionable analytics platform with customer discovery, engagement, and experience capabilities.
Mobileum’s Active Intelligence platform is a telecom-focused analytics technology that supports roaming, network services, security, risk management, and testing.
“The addition of Niometrics to Mobileum’s portfolio further reinforces our strategy to provide telecom operators an end-to-end analytics engine that not only strengthens their network and interconnection and assures their business, but that also provides them with the network intelligence required to grow revenues and improve customer experience as they rollout 5G and evolve their business. Niometrics’ proven technology and respected team of industry experts make this acquisition a perfect fit to accelerate Mobileum’s growth strategy,” commented Bobby Srinivasan, CEO of Mobileum.
“Communications service providers have unrivaled direct access to customer preferences, data consumption and loyalty trends. With the analytical horsepower to leverage these data points, CSPs can now take these insights to segment their marketing and sales, personalize end-user engagement, build new digital partnerships, and monetize data – while coping with all the privacy and data protections in place. By combining our product portfolios, we will be able to provide CSPs unique insights at every customer touchpoint and make sure that they are able to consistently exceed customer experience and service performance expectations,” commented Kostas Anagnostakis, CEO of Niometrics.
Based in Singapore, Niometrics’ 150+ employees will join Mobileum, strengthening Mobileum’s global team of more than 1,800 employees, and growing its engineering hub in Asia.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.