QYOU Media Inc. has announced that it has entered into a definitive share purchase agreement to acquire 100% of the issued and outstanding shares of Chatterbox Technologies Private Limited (Chtrbox), an influencer marketing company based in India.
Curt Marvis, CEO and Co-Founder of QYOU Media Inc. commented, “This is an incredibly exciting day for our company. In our first conversation with the founders of Chtrbox, it was immediately apparent that we shared common goals about where and how a new media company needs to operate. They have built an amazing company in India that is destined for continued growth and the collective synergies between our businesses could not be better aligned. Our channel in India, The Q, with its massive recent ratings growth has shown the power of content created by social video creators and influencers. When we combine this with the knowledge, savvy and digital acumen of the Chtrbox team and their unparalleled knowledge of the world of influencer marketing, it is truly a match made in heaven. As an added bonus we will integrate various aspects of the Chtrbox business with our fast growing US Influencer Marketing group and leverage the best of all of these capabilities.”
Pranay Swarup, CEO and Founder of Chtrbox, added, “We instantly clicked with QYOU’s leadership over our shared vision that creators are, and will continue to be, the future of content, marketing and commerce. With QYOU, we gain access to massive distribution reaching millions of households, while we continue to power awesome creator-led content across digital platforms and apps. Our two biggest stakeholders, influencers and brands, have much to gain from our shared offerings. For influencers, they now have the opportunity to positively influence millions more, and for brands, they can now have a 360° communications/commerce strategy to reach and engage their audience. Last but not the least, we are super excited to work with the experienced teams of QYOU.”
Founded in 2016 out of Mumbai and Delhi, Chtrbox is a data-driven influencer marketing platform that claims to offer brands a pool of over 300,000 influencers, from celebrities and digital stars, to micro influencers, mom bloggers and campus-based creators.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.