Bigtincan, a sales enablement automation platform, has announced that it has signed a definitive agreement to acquire 100% of Vidinoti SA to further its mission of creating the Buying Experience of the Future for the world’s Enterprise customers.
With this acquisition, Bigtincan strengthens its ability to provide sales professionals with tools to virtually present products in their customers’ actual environments, said a statement.
“The ability to interact digitally with objects in the real world can dramatically improve the buying experience for companies in traditional high-touch verticals like industrial manufacturing, retail, and hospitality,” said David Keane, CEO and Co-founder of Bigtincan. “With Viditnoti’s technology, Bigtincan’s customers can create augmented experiences for their products at scale without relying on third parties and deliver them on any device.”
“Augmented reality has game-changing potential in areas like buyer engagement; it can completely redefine how salespeople interact with their customers,” said Philippe Jeanrenaud, CEO of Vidinoti. “We are thrilled to continue our journey with Bigtincan to explore the possibilities, design innovative use-cases, and bring AR and VR to support the growth and effectiveness of the sales process.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.