Sendinblue, an all-in-one digital marketing platform, has announced its acquisition of three e-commerce marketing companies for more than $47 million: Chatra, Metrilo, and Shopify’s application for push notifications, PushOwl. The move comes 11 months following its $160 million Series B funding round to drive product expansion and increase growth in the North American market.
“Pandemic-era restrictions prompted many small and medium-sized businesses to pivot – to digitize their marketing efforts and invest in e-commerce strategies,” said Steffen Schebesta, CEO of North America and VP of Corporate Development, Sendinblue. “The global crisis resulted in a shift in consumer purchasing behavior. Online shopping increased by more than 46 percent, and with the acquisition of Chatra, Metrilo and PushOwl, we’re meeting the needs of these businesses.”
“Acquiring Metrilo, Chatra and PushOwl are part of Sendinblue’s longer term vision to expand our marketing capabilities and dive into the growing e-commerce space,” said Armand Thiberge, CEO, Sendinblue. “Now, our all-in-one digital marketing solution will become even more powerful, enabling these businesses to expedite sales and drive strategic business decisions.”
With these acquisitions, Sendinblue now has more than 500 employees and two more offices in Sofia and Bangalore, in addition to its offices in Seattle, Paris, Berlin, Noida and Toronto. Additionally, more than 67 nationalities are represented across seven offices worldwide.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.