Sergio Tacchini Europe, Ltd. and Batra Group have announced that they have entered into a long-term, exclusive license agreement beginning with the Spring/Summer 2022 season. Under this arrangement, Batra Group will distribute Sergio Tacchini branded apparel and accessory products to retailers in the UK and Ireland. The Batra Group is a global design, sourcing and distributor of lifestyle apparel for brands such as Fila, Juicy Couture, Hi-Tec and Russell Athletic.
“The Batra Group, led by Rajiv Batra is a world class fashion apparel company with a keen understanding of today’s streetwear customer,” said Howard Cohen, Sergio Tacchini CEO and Twin Lakes Capital Partner. “Rajiv and his organization will not only manage the greater UK market, but also will be a key partner as we enhance the profile of the brand on the world stage.”
“The rich heritage of Sergio Tacchini embodied in its design archives, colorful personalities who have been associated with the brand and the position it has occupied at the intersection of culture and sport makes this a unique opportunity for our Group,” said Rajiv Batra, Executive Chairman of the Batra Group. “As a ranked junior tennis player, I played in Sergio Tacchini so have very fond memories of the brand.”
“I look forward to working with Rajiv and his team to not only grow the UK market but also to cross-pollinate brand building strategies across Europe,” said Vincent Touzet, Director of Sergio Tacchini Europe and CEO of Movin Sarl.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.