Infomo Global Ltd. has announced a strategic merger with Indian ad-tech platform – TorcAI to enable its alliance partners to offer an integrated ecosystem that addresses the emerging needs of large publishers, publisher consortiums, telecom carriers, agencies, and brands across the vast global marketplace, according to a statement.
Welcoming the merger, Infomo’s MD and Group CEO Ananda Rao said, “This is a very exciting and important opportunity for Infomo and for the global digital and advertising marketplace. Publishers and Advertisers in today’s world require self-serve automated solutions to buy and sell media. Advertisers need extensive audience reach, known audience targeting, and measurable audience engagement. Publishers need to understand their audience and have control over their monetization potential without being completely dependent on technical intermediaries in the process. Our partnerships with telecom carriers and leading publishers around the world provide advertisers access to massive known audiences and we are focussed on enabling performance marketing. With the proposed merger we will be able to globally offer platforms that deliver optimized programmatic display advertising and performance marketing and drive improved monetisation”.
Speaking about the strategic possibilities, TorcAI Co-Founder & CEO Rohit Verma, commented, “TorcAI was founded to design and deliver AI/ML driven platforms to sell and buy all types of digital media through optimized programmatic processes. Our platforms and solutions are scale and market tested and have delivered proven results to our clients. Together with Infomo, we can now deliver one fully integrated media management platform that makes it extremely easy for publishers and advertisers to work collaboratively to design and run customized multi-channel campaigns. This exciting and transformational merger will create ecosystem platforms to immediately address a global market”.
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