Songtradr, a B2B music licensing marketplace, has announced that it has acquired MassiveMusic, a global creative music agency.
The company said in a statement, “The acquisition of MassiveMusic comes at a pivotal time in the industry where a rise in technologies and channels of content means the number of places where a brand’s sound is experienced is dramatically increasing. With the explosion of content creation across multiple media formats, the size of the music industry is expected to reach $131bn by 2030. Marketers more than ever have to cut through and create maximum impact, driving an urgency to optimize the power of music. Combining MassiveMusic’s unrivalled music for brands footprint with Songtradr’s technologies and data-informed B2B music products creates the only complete tech enabled music solution for brands in the digital age.”
“MassiveMusic has built a standout reputation for bold, brilliant, creative music solutions for brands over the last 20+ years,” said Paul Wiltshire, CEO of Songtradr. “The complexities of the B2B music industry have made it challenging to fully adopt and leverage technology, limiting it from experiencing the same growth as the consumer music industry. Bringing our companies and competencies together creates the scale and trust to enable a true transformation of the B2B music industry and unlock significant growth potential.”
MassiveMusic has approximately 85 employees with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The company creates and curates music, strategic sonic branding solutions and music management for global brands such as Nike, Heineken, Apple and UEFA.
“At MassiveMusic we are very excited to be joining forces with Songtradr. Our services are fully complementary to each other, allowing us to further enrich the services that we provide to our clients. The global brands and talented creative agencies we work with can all profit from the unique proposition that is created by combining the world’s biggest B2B music licensing technology company with the leading global creative music agency,” said Hans Brouwer, Founder and CEO of MassiveMusic. “The thing that excites me the most is how our visions, ambitions and cultures are aligned. From the first meeting onwards our partnership felt like we’d been in a band for a long time already. We are looking forward to helping our global clients grow: Harder, Better, Faster, Stronger; if you allow me to quote the revolutionary Daft Punk.”
Songtradr acquired Big Sync Music, and since gone on to acquire Cuesongs, Song Zu, Pretzel, Tunefind and made an investment into ASX listed music data company Jaxsta. MassiveMusic will lead the B2B Music Services Division of Songtradr Group.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.