Songtradr, a B2B music licensing marketplace, has acquired Song Zu, the most awarded music and sound design company in the Australia and Asia Pacific region, with studios in Sydney and Singapore.
This multi-million dollar transaction marks Songtradr’s second major acquisition since completion of their Series C funding round in July 2020 where the company raised US$30M.
“Song Zu is the region’s leading custom music composition house and has such a rich history,” said Paul Wiltshire, CEO of Songtradr. “As we continue to expand into the APAC region, Song Zu is a natural fit and greatly complements our global music ecosystem.”
“We are well established in the APAC region and are looking forward to joining the Songtradr family, expanding our product offering and increasing our global footprint,” said Ian Lew, Managing Director and Partner of Song Zu. “Enhancing our initiatives with Songtradr’s technology is a truly exciting opportunity for us as our clients’ needs rapidly evolve.”
“Bespoke music will always be at the heart of what we do,” said Ramesh Sathiah, Creative Director of Song Zu. “But having the resources of the Songtradr platform as well as the music licencing power of Big Sync, allows us to offer creative solutions with no boundaries.”
Song Zu will form part of Songtradr’s recently launched platform, ‘Vinyl by Songtradr’, alongside acquired companies, Big Sync Music and Cuesongs. ‘Vinyl by Songtradr’ is a tech-enhanced, human curated platform that gives users direct access to creative talent, commercial music licensing, as well as pre-cleared music, sonic branding, custom composition and more.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.