Timex Group and adidas, a sporting goods company, have entered into a global licensing agreement for watches. Timex Group will design, manufacture and distribute watches worldwide under the adidas Originals brand.
“We could not be more excited to welcome adidas into our portfolio of brands,” said Tobias Reiss-Schmidt, President & CEO of Timex Group. “There are few truly iconic brands, and adidas, with its rich history and authentic style, is at the very top of the list. We see a strong and increasing interest in watches among young Millennials and GenZ, and we look forward to introducing our adidas Originals watch collection to this next generation of consumers.”
Timex Group designs, manufactures and markets timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. Timex Group companies produce watches under a number of brands, including Timex, Nautica, Guess, Gc, Ted Baker, Salvatore Ferragamo, Versace, Versus, Missoni, Furla and adidas.
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