CleverTap, an user engagement and retention cloud platform, has completed the acquisition of Patch, a technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. The terms of the deal have not been disclosed.
According to Vikrant Chowdhary, the recently appointed and first-ever Chief Growth Officer of CleverTap, the acquisition is the first in CleverTap’s eight-year history and marks an important milestone in the ongoing innovation journey of CleverTap expanding its capabilities. For CleverTap, Chowdhary explained, “the Patch acquisition is strategic and significant because it positions CleverTap as the first and only marketing and retention platform to offer in-app telephony capabilities.”
“For consumers, knowing who is calling and understanding the context from within the app increases trust and drives digital interactions and transactions,” said CleverTap’s Chowdhary. “As customers engage more frequently or deeply, brands and businesses also benefit because they reduce friction and increase the opportunities to generate revenues.”
“Having in-app voice capabilities as a part of the CleverTap Retention Cloud is a game changer for digital brands. It enables a trusted, two-way conversation between companies and their customers with context, security, and speedy resolution or assistance,” added Anand Jain, CleverTap’s Co-founder and Chief Product Officer.
“It is imperative to keep in constant touch with our customers to understand their feedback and provide them with prompt, personalized health and wellness services,” said Sachin Shenoy, Co-Founder at HealthifyMe, a digital health and wellness platform. “We are excited about CleverTap’s acquisition of Patch. This first-in-class in-app VOIP services technology will help streamline conversations with our customers to enable higher engagement value and customer trust.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.