Walmart has announced its plans to acquire Zeekit, a virtual fitting room platform. Zeekit, a female-founded, is Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform.
The company said in statement, “Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base.”
“Through Zeekit’s technology, customers will soon be able to virtually try on items from our growing assortment of national brands like Free People, Champion and Levi’s Strauss, as well as a mix of exclusive brands, including private brands like Time and Tru, Terra & Sky, Wonder Nation and George, and elevated brands like ELOQUII Elements, Free Assembly, Scoop and Sofia Jeans by Sofia Vergara,” the statement added.
The statement further said, “At closing, we’re thrilled to welcome Zeekit’s experienced team and three visionary founders – Yael Vizel as its CEO, Alon Kristal, chief technology officer and Nir Appleboim, vice president of research and development – who bring extensive experience and impressive technology capabilities. We’re confident that with the team’s expertise in bringing real-time image technologies, computer vision and artificial intelligence to the world of fashion, we’ll identify even more ways to innovate for our customers in our continued effort to be the first-choice destination for fashion.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.