Aampe, a personalised messaging software start-up, has secured $1.8 million in funding from Sequoia Capital India”s Surge.
Founded in July 2020, with customers across Asia – including India, Singapore, Myanmar, and Indonesia, Aampe uses machine learning to personalise messages and communication for customers, helping businesses drive better customer retention and growth.
Paul Meinshausen, Co-Founder of Aampe, said, “As a data scientist, I’ve struggled repeatedly across multiple companies with the quality of tools for user messaging. Naive automation has been prioritised over reliable inference and quality data generation. We’re building Aampe to make first-class data science serve one of the most important responsibilities of any business: speaking and listening to customers.”
He also added – “Most companies believe they’re sitting on massive stores of incredibly valuable data. While this is true to some extent, the usefulness of data also degrades quickly — and many companies underestimate the importance of continuously generating new and high-quality data. Aampe’s APIs do this and feed that data back into product development at both strategic and tactical levels.”
The startup plans to use the funds raised to further accelerate it’s growth momentum and product development in order to serve global customers.
-AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.