Accenture has invested in New York-based Praxis Labs, a software-as-a-service virtual reality (VR) company with an end-to-end immersive learning platform that helps users develop soft skills to drive equity, inclusion, and value in the workplace and beyond. The investment was led by Accenture Ventures as part of its broader Project Spotlight initiative.
Funded through Accenture’s Black Founders Development Program, this investment reflects Accenture’s ongoing commitment to providing black entrepreneurs with funding, connections with Accenture clients and ecosystem partners, and community engagement to help support a new generation of innovators in growing their companies and building generational wealth, the statement said.
Founded in 2019 with the goal of making workplaces—and society—more equitable, Praxis Labs combines the power of evidenced-based curriculum with learning science, immersive workplace scenarios in VR/MR, and actionable insights to improve equity and inclusion for learners and clients, and ultimately, drive individual and organizational change. The platform leverages immersive learning to target key areas across the talent lifecycle and highlight what individuals and organizations can do to create workplaces that work better for everyone as well as deliver products and services that better serve everyone.
“Black founder innovations, ingenuity and insights are not being brought to fruition largely because they aren’t receiving adequate funding and support to get their ideas off the ground. Accenture’s Black Founders Development Program was launched to help these entrepreneurs pursue their dreams and achieve their goals,” said Kathryn Ross, global Liquid Studios lead and the Black Founders Development Program lead for Accenture Ventures. “Praxis Labs already provides its immersive diversity and inclusion training offerings to many Fortune 500 companies, and we look forward to introducing them to our clients and partners around the world and supporting their mission of delivering meaningful impact and change.”
“Three years after the murder of George Floyd, the general consensus is that not enough has been done to effectively address diversity and inclusion issues in corporate America. Developing ‘human skills’ like how to give fact-based feedback or how to navigate difficult conversations are required to create workplaces that are psychologically safe and enable all perspectives to be heard,” said Elise Smith, co-founder and CEO, Praxis Labs. “Immersive equity and inclusion training can play a powerful role in helping companies achieve their goal of having all their employees show up each day confident and equipped to work across differences and build products and services that serve the diversity of their clients and customers. We believe the support of Accenture Ventures, and in particular the Black Founders Development Program, will help us advance our mission of providing workplace leaders with solutions that drive inclusion, innovation, and value at scale, and ultimately, create a more equitable society.”
As part of Project Spotlight, Praxis Labs will have access to Accenture’s domain expertise and its enterprise clients, and the opportunity to co-innovate with Accenture at its Innovation Hubs, Labs and Liquid Studios, working with subject matter experts to adapt its solutions to the enterprise market and scale faster and more effectively, the statement said.
Launched in 2015, Accenture Ventures makes targeted equity investments in emerging technology startups, matching their capabilities with the business needs and priorities of Accenture’s clients. Its Open Innovation arm acts as a bridge to the global innovation ecosystem by bringing Accenture’s clients together with best-in-class, enterprise-relevant startups to unlock their growth potential and accelerate digital transformation, according to the statement.
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