Accenture has completed its acquisition of Rabbit’s Tale, a Bangkok-based creative and digital experience agency. The acquisition strengthens the regional creative, brand and data capabilities of Accenture Song and helps its clients build and optimize digital experiences across the entire customer lifecycle in Thailand. Terms of the transaction previously announced on November 29, 2023, were not disclosed.
Recognized as one of Thailand’s most prominent advertising agencies, including being named among the top three agencies of 2022 at the Adman Awards by the Advertising Association of Thailand, Rabbit’s Tale brings credibility in crafting impactful brand strategies, driving digital content, and executing data-driven experiences. The agency has grown some of the world’s most influential brands across consumer goods & services, automotive, communications and media, financial services, and digital and technology sectors, including Honda Motorcycle, CP Group, Ajinomoto, Doi Kham, GQ Apparel, Electrolux, Neo Corporate and Siam Commercial Bank.
The acquisition of Rabbit’s Tale adds approximately 120 employees across advertising, data & interactive and customer experience solutions business groups to Accenture Song in Thailand and will build upon Accenture’s world-class strategy, design, performance, technology and large-scale operations capabilities to help clients navigate and create transformational change.
Rabbit’s Tale is the third acquisition that Accenture Song has made in Southeast Asia after Romp and Entropia to bolster its ability to help clients grow, innovate and sustain relevance. Other global acquisitions include Fiftyfive5 and The Stable.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.