D2C Ecommerce, a homegrown multi-D2C brand online platform has acquired leading lifestyle electronics brand ‘HiLife from Hungama’.
Through this acquisition, D2C Ecommerce will expand its offerings in the electronics segment which includes smart wearables, headphones, fitness trackers and LED televisions. The young ecommerce startup had recently launched India’s first Smart LED TV with two remotes, for both old and young generation, under its electronics brand D2CVISION, the statement said.
HiLife’ is a leading electronics brand that offers lifestyle products to enhance the users’ entertainment experience. Guided by its erstwhile parent company Hungama Digital’s philosophy of innovation, these products combine technology with ergonomics, to provide elegantly designed electronics accessories at affordable prices. The entire range includes products that enhance the entertainment experience of users, making it more immersive and real. The products come with a 1-year free subscription of Hungama Music and Hungama Play. Recently, HiLife partnered with Bollywood Hungama for the Style Icons Awards, on 24-Mar- 23. HiLife will continue to do such branding partnerships with Bollywood Hungama in future as well, according to the statement.
Commenting on the acquisition announcement, Siddhartha Roy, CEO, Hungama Digital Media, shared, “In the past few years, Hilife from Hungama has become a leading brand in digital entertainment products. D2C Ecommerce, with its robust experience in the segment, will add even more value to the brand creating a unique and compelling proposition for consumers. We thank all our customers for making HiLife a success as we continue to support the brand.”
Commenting on the acquisition announcement, Manish Gupta, CEO and Founder, D2C Ecommerce shared, “Indian consumers are increasingly aspiring for technology lifestyle products and this segment has immense potential for growth. Hungama HiLife’s promise of delivering exceptional digital entertainment products at affordable prices tie in very well with D2C Ecommerce’s philosophy of providing ‘Aspirational products at Affordable prices’ for consumers looking to get a superior, yet affordable experience.”
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