Infomo and Adfomo have announced that they had entered into a binding strategic merger agreement, subject to shareholder approval, to create a multi-channel self-serve media management platform for publishers, and advertisers, globally.
The platform extends the capabilities of the legacy Google Delivery Network (GDN/Programmatic) to include the selling and buying of traditional media.
“The new multi-channel self-serve media sales platform delivers capabilities that enable multi-channel media publishers to standardize and automate their sales processes to cover all types of media advertising including Digital, Print, Radio, TV, Out-Of-Home (OOH) and Digital-Out-Of-Home (DOOH) channels,” a statement made by the company said.
Speaking about the merger, Peter Jermyn, Chairman of Infomo, said: “Infomo’s vision has always been centred around empowering sellers to take control over their own marketing value chains. By aggregating the significant potential of Adfomo with our own, we will be able to automate and standardize the digital and traditional media selling process and more strongly project ourselves as a unique media advertising group. The merger, in my view, creates the classic business equation of 1+1=3.”
Julian Glynn, the Chairman of Adfomo, noted, “Merging with Infomo will provide Adfomo an opportunity to immediately address a global market. Adfomo is a perfect fit with Infomo’s global strategy adding necessary components to integrate the selling of all types of traditional media sales into Infomo’s digital sales platform.”
Speaking about the strategic possibilities, Adfomo Founder & CEO George Papadopoulos commented, “Adfomo was founded to provide a standalone marketplace to sell and buy traditional media inventory. Empowering publishers with their own comprehensive multi-channel media sales solution will automate and standardize the buying of any kind of media. Most media publishers run traditional and digital channels separately. It is difficult to commercially justify a stand-alone digital division. Further, running separate traditional and digital businesses is not efficient. Together with Infomo, we now deliver one fully integrated media management platform that makes it extremely easy for publishers and advertisers to work collaboratively to design and run customized multi-channel campaigns.”
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