Keypoint Intelligence , a global market intelligence and data firm for the digital printing and imaging industry, announced that it has acquired Stockholm, Sweden-based ProPrintPerformance.
With this acquisition, Keypoint Intelligence expands its reach globally, securing the number one position in consulting, training, platform development and testing in the production print market.
ProPrintPerformance, co-founded in 2016, is the result of a long-standing partnership between Erik Bijker , Head of Customer Innovation, and Etienne de Wette , Head of Customer Experience. The company provides competitive intelligence platforms and training services for sales and marketing professionals in the digital production printing industry. ProPrintPerformance’s sales enablement platform, along with its blended virtual and in-person sales coaching and coaching, improves sales results by providing advanced knowledge and skills that support ongoing professional growth.
Commenting on the acquisition, Anthony Sci , President and CEO of Keypoint Intelligence, said: “I knew from the first meeting with Erik and Etienne that their extensive experience and service offerings would be a perfect fit for our business. The synergies and additional services are a winning combination that will enable future growth for both organizations and enhance the customer experience we offer.”
Cyrus Nikou , Founder and Managing Partner of Atar Capital , the private investment firm that acquired Keypoint Intelligence in October 2019, commented: “While Atar has been operating globally with its portfolio of companies having facilities around the world for a number of years , the acquisition of ProPrintPerformance is our first international purchase as an additional acquisition for Keypoint Intelligence. It is the next logical step to further foster the growth of Keypoint Intelligence’s presence in digital production printing.”
Etienne de Wette , director of customer experience for ProPrintPerformance, also commented on the acquisition: “We are excited about the acquisition and look forward to working with Anthony and the Keypoint Intelligence team. It will be great to leverage the experience, resources, and history that Keypoint Intelligence has to offer. We look forward to maintaining our relationship with our customers, improving our level of service to them, and continuing to scale our business.”
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