Affable.ai has raised USD Two Million from Prime Venture Partners, Decacorn Capital & SGInnovate. With the fresh funding, Affable plans to expand into international markets such as the U.S.
Affable was founded by Nisarg Shah and Swayam Narain in 2017 as part of the Entrepreneur First cohort. The end-to-end Influencer Marketing Platform allows brands and agencies to streamline their influencer strategies throughout the planning, discovery, activation, and reporting phases.
Speaking on the investment, Nisarg Shah, CEO and Co-founder, Affable.ai, said, “We see a huge opportunity in working with brands to enable the much needed, data-driven influencer marketing campaigns. The industry-leading brands and agencies we work with reinforce our belief in the need for analytics to streamline the micro-influencer marketing process. Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them. At the same time, participation from our existing investors is a great endorsement for us.”
Including the current funding round, Affable has raised USD 2.8M from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneur First and strategic angel investors. Headquartered in Singapore, the startup has 20 employees working remotely across different geographies.
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