Gurgaon-based Radiohead Brands, makers of Jimmy’s Premium Cocktail mixers, has raised INR 6 crores in a bridge round led by Vinay Agarwal – Director, First State Stewart Asia and Keki Mistry, HDFC Ltd, among others.
The round also saw participation by existing investors and the founders, all of whom upped their stake in the company.
Commenting on the fresh funding, Ankur Bhatia, Founder, Jimmy’s Cocktails said, “This investment from investors who had participated in our previous round, is testimony to our vision to be a market leader in the emerging premium beverage segment in India. Confidence in our team and our vision, were key reasons they wanted to increase their stake, and while we had a few other offers on the table, with them we didn’t need to look far to step up our growth plans.”
Launched September 2019, Jimmy’s Cocktails had completed a seed round of INR 2.5 crore just before lockdown was announced. Primarily a retail focussed brand, the company started Direct-To-Consumer sales from their website to overcome COVID-led challenges.
For their Pre-Series round, the company took a measured decision to limit the size of investment, as the founding team believes in maintaining profitability with growth. Proceeds from the new round will go towards the expansion of its retail footprint and enhancing its product portfolio. The company also plans to expand to overseas markets shortly.
Nitin Bhardwaj, Co-Founder & COO, Jimmy’s Cocktails adds, “In less than a year, Jimmy’s Cocktails has scaled its presence to 1500 retail outlets across 20 cities and seen a 20X growth. However, while we continue to invest behind the brand and scale our operations, our resolve to build an inherently profitable business is strong.”
Co-founder and CMO, Jimmy’s Cocktails, Mirza Baig elaborates, “We discovered the challenges that were holding people back from fixing their favourite cocktails at home. This seeded the idea to develop a product, which allows consumers to recreate their gourmet bar style drinks at home, minus the stress and fuss. And now in just a year, we have served more than a Million cocktails across India!”
“Our Instagram is bustling with enthusiastic users sharing how they’re enjoying their favourite tipple with our mixers. Jimmy’s is being built for the evening & weekend occasion, and we intend to add several other product categories which are synergistic with both our brand and occasion,” added Ankur.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.