Baby care startup Baby Amore has raised funding from GetVantage, a revenue-based financing fintech platform and marketplace, according to ETtech report.
Founded in 2019 by Hameed Imthad and Abdul Wahab, Baby Amore provides eco-friendly, organic, and sustainable baby products. At present, the company sells over 100 brands and 2000 SKUs through its e-commerce store and has recently opened its first concept store in Chennai.
With the funding from GetVantage, it plans to expand its business by providing customers with an omnichannel shopping experience and go aggressive with its brand-building strategy. The company aims to expand its concept stores to more metro cities and rope in international brands with similar ideals on its ecommerce platform.
“We are constantly looking for brands and businesses that are working on a niche market and unique ideas. Baby care is one such industry with several white spaces that needs attention. With rising nuclear families and working parents, it becomes crucial and essential for parents to ensure that their kids are safe. Baby Amore is always on its feet, innovating and making baby care more sustainable and safer,” said Bhavik Vasa, co-founder and CEO of GetVantage.
“After being a digital-first brand for over two years, we decided to expand our channels to provide a concept-driven experience to our customers. We are glad to be backed by GetVantage in revenue-based finance,” said Abdul Wahab, cofounder, Baby Amore.
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