Mumbai-based VC Equanimity Investments has announced that it has invested an undisclosed amount of funding in Mumbai-based content economy focused start-up Thinkly in an early stage round. Thinkly helps independent writers, thinkers, journalists, and other content-creators to monetise their content via subscriptions.
Founded this year by serial entrepreneurs Vivek Saxena, Navin Pai and Deepak Choithramani, Thinkly is inspired by the global success stories of Patreon and Substack.
Commenting on the fund raise, Vivek Saxena, Co-founder CEO, Thinkly said, “Globally, the creator economy is on fire and is one of the megatrends of the 2020s, just as the gig economy was in the last decade. We are excited to partner with Equanimity to help millions of creators in India unleash their full potential.”
Talking about the investment, Rajesh Sehgal, Managing Partner at Equanimity, said, “Content has indeed proved to be the king though it is a travesty that content creators remain shackled to platforms and other channels. Thinkly democratises content and provides an avenue for creators to monetise their content directly, whether in written, audio or video form. We are delighted to partner with Thinkly’s highly experienced team.”
Vivek Saxena and Navin Pai were co-founders at mobile payment company, ZipCash. They exited ZipCash to Ola in 2015. ZipCash now powers Ola Money.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.